BURACULO – Music Blog

Most visitors of your website use computers with audio capabilities. Recently introduced techniques make it easy to take advantage of this capability.

In the past, web audio was primarily decorative, consisting of musical fanfares or other clichéd sound effects. Now, you can use audio to multiply the impact of your message and create stronger bonds with your visitors. Audio’s power comes from its ability to engage more of your visitor’s senses. The more senses you engage, the easier it will be to effectively communicate.

Here are some of the ways you can start using audio on your site.

1. Welcome people to your site. Toward the top of the page, add your photo or a short statement saying “Listen to a short welcome message” then a button to start the audio. Keep it brief and tightly targeted to the people you’ve brought to the site.
2. Make your bio more personal. If you’re using a one-page sales letter site, there’s a section on why they should listen to you and probably a photo. Add a caption to entice them to click. For example, “Here’s 3 ways I can help” with the audio button. This audio doesn’t have to echo what’s on the page – it can actually have an anecdote or an example to illustrate the written material.
3. Provide client testimonials. One of the most powerful techniques for using audio is to ask your clients to record a short audio testimonial. Ideally you can capture this with a tape recorder at a live event or have them call and record it on the phone. The audio testimonial, combined with a photograph, gives a powerful picture of who you are and why a newcomer would like your services or product.
4. Answer questions. If you have FAQs, consider answering some of them with audio. Sometimes it’s easier and faster to explain something verbally than to write the entire explanation.
5. Give them a sample of your presentation. You can record this sitting in your office or use a clip from a live performance. Either way, your visitors will be able to hear your style and form a closer bond with you as a presenter.
6. Provide the latest information. Record a weekly update on news from your industry, and then add it to your site. It gives people a reason to return to your site and gives you the status of being the most up-to-date expert.
7. Offer a mini course using email with audio explanations. Instead of all of the material being written, you can change the pace and put a lot of information into a short space by offering some segments via audio. This is especially effective if you want to share a short meditation or visualization exercise.
8. Demonstrate your coaching or consulting techniques by using a short audio clip from a client call.
9. Walk them through a process. If you have a form you want visitors to complete, use audio to walk them through the sign up. Remember to pace your remarks so they can easily complete the tasks as you’re talking.